When student-athletes in 2021 were finally provided the chance to earn money from their name, image and likeness, some feared it would be the end of college sports as we knew it.
Fast forward two years, and the majority of Americans seem ready to let them bank even more bucks.
Nearly 70% of U.S. adults said college athletes should be able to receive direct compensation from their school when asked in a survey conducted this summer by Sportico and The Harris Poll.